Out of film school, YouTube to me, seemed to be the best option for showcasing my upcoming works. At the time, my goals were to direct commercials out of college, then later move on to feature length films. The more I uploaded to YouTube, the more I saw the potential behind the platform as a medium that will eventually eclipse the traditional formats. At that point, I realized I needed to change my goals and build my own brand.
I can get inspiration from literally anything, sometimes its food, sometimes its people, what is important is keeping an open mind to new opportunities and exploring new options.
The best thing about what I do is working for myself. It’s terrifying, but also liberating. There is a positive and a negative side to the following statement; There is no one to tell you what to do.
My lifestyle is centered around my work since it is my passion. So anything that I believe helps people, in any scenario in life, I am interested in. I am always open to new brands and products, whether its efficiency and productivity in tech gadgets and gizmos, or ways for my audience to affordably improve their quality of life.
The most important thing to me is that the brand has passion for doing what it’s doing. I can see a business that’s solely in business to make money from a mile away. Of course that’s important in a business, but if there is no passion, there is no quality. I like to align myself with quality brands. In this new age of advertising, the advertisers (creators/influencers) have just as much to lose in our own brand as our potential partners. When both of our needs align, then the promotions are truly successful.
I have somewhat of a unique channel, in which I can get away with almost anything from music videos, to vlogs, to challenges, sketches, and parodies. So finding a constant in that is somewhat difficult. I choose my cameras and gear based on the project and what will best reflect my vision.
I am very much into self-empowerment. This isn’t the same world it used to be 20 years ago when just working hard got you places, there are no guides or roadmaps or checklists anymore, no one cares about my college degrees. You must work smart. YouTube is an extremely volatile platform that you cannot predict, so your most important asset is your ability to adapt. If something isn’t working for you like you anticipated, don’t keep doing it, try something new, something different, something fresh. There are no rules. Trust yourself, and trust your instincts.
Famebit is a great platform to connect yourself with brands that might align with your own brands identity. As I said before, its incredibly important in this new age of advertising to find the right fit, as advertising can be highly more successful than traditional advertising when you do so. Famebit allows brands to court YouTubers and vise versa.