With thousands of YouTubers on the platform, FameBit makes it easy for Brands to find the right Stars to promote their products and services. All brands have to do is post a video request on the platform and watch proposals flow in - we promise that it’s that simple. But in order to attract proposals not only from a lot of YouTubers but also from YouTubers who are the perfect fit for you specifically, there are a few tricks that brands should keep in mind.
1. CAMPAIGN TITLE
The best campaign titles introduce the brand/product quickly and provide a bit of insight to the YouTuber of what you are looking for. For example — February Love with Food Unboxing, X-Mercs Game Walkthrough On iPad, HairFleek Hair Extension Tutorial, ScoreBig is Looking for Sports Fans.
These titles make it easy for a YouTuber to get a quick sense of who you are and what you want from your campaign. In other words, the goal for your campaign title should be to get a YouTuber to click “details” so they read more about the opportunity and send you a proposal.
2. PRODUCT PHOTO
Ever heard the saying “A Picture is Worth a Thousand Words”?, well on FameBit, it’s worth a million! It's crucial that you take the time to put your best face forward. YouTubers put a lot of time and effort to provide top quality production and want to collaborate with brands who understand the power of that quality. Essentially, your photo is the YouTuber’s first impression of your brand so make it count because they only want to share the best with their subscribers. A quality photo will help you stand out and give you a better chance to get noticed and to receive a detailed and quality proposal.
Quick Tips for Photos
Photos over logos. Unless you are a really well known mainstream brand, unfortunately, most YouTubers won’t recognize your logo and won’t have any initial information about what your company does. If you have a product photo, use it! It is much easier to grab attention and tell your story with it.
Clear and Bright. Make sure your image is in focus and that the product can be seen clearly.
Show your product in context. If you have a mobile app, take the time to mock it up on an iPhone or Android device. If you have a subscription box show a picture of the box and its contents. Bottom line, paint a clear picture of how your product is used for quick and easy association.
Questions to Ask Yourself
Does this image do a good job of showing what my company or product is about?
Will this standout amongst other sponsorship opportunities?
Is this something that represents my brand in the best possible light?
3. CAMPAIGN DETAILS
While YouTubers are the creative professionals, they are not mind readers. The Campaign Details sections is your opportunity to list more specific details about your campaign including information about your product/brand, your expectations for the YouTuber and what success looks like to you.
The more specific you can be here the higher quality your proposals will be. In short, don’t make the YouTubers do hours of research just to understand what you are requesting and what your brand is about. For example, if you only want male YouTubers based in the UK, or Beauty YouTubers with over 5,000 subscribers, spell that out. This is the time to get those details out there.
Also, to avoid any miscommunication later on, and to ensure that the proposals are in line with what you are looking for, if you have specific video requests list them. For instance, if you want the videos to be dedicated to your brand only then make that known in the Campaign Details. That way, the YouTubers will have a clear understanding of the type of content you want created and will be able to explain what they plan to do within those requirements.
Again, the more clear and specific you can get here, the more tailored the proposals will be. No one wants to waste their time writing proposals for which they have no chance of getting hired, and on the flip side, you don't want to spend your time reading through proposals that are not a creative fit. More important than that, you might miss out on collaborating with the YouTuber of your dreams simply because they did not understand what you were asking for.
Lastly, it probably goes without saying but please make sure to use correct spelling, punctuation and formatting! Be as professional as you want the YouTuber to be.
4. VIDEO DUE DATE
On average, it takes a YouTuber 2-3 weeks to get familiar with your product and service, film, edit and upload a video for approval. YouTubers typically have very busy schedules and like to plan their videos out weeks ahead of time. The more time you can give a YouTuber the better.
Write your campaigns like you are speaking to another human. There is no need for over the top business jargon when writing your campaign. The more human and approachable your writing appears (while using proper spelling and punctuation) the better!
In conclusion, you get out what you put in. So make sure to take the time to select a great photo and be clear on what your company does as well as what you are looking for a YouTuber to do. It will only result in higher quality proposals and less time spent clarifying what you meant later.