Your business did it! You took the dive into influencer video marketing. The influencers you connected with through FameBit have published their video endorsements about your product or service. Now, it's time to look at the analytics. The question is: how do you find data beyond the number of views a video has received? Here are some ways to do it.
Referral traffic from a YouTube video to your website is the ultimate goal when it comes to influencer marketing. When the influencer sends visitors to your website, it brings the potential for sales from qualified traffic.
If you look in Google Analytics, you can find your referral traffic from YouTube. Unfortunately, unless the traffic comes from the influencer's channel itself, you won't be able to distinguish the traffic from one video page to the next as traffic from video pages all fall under the referral path of youtube.com/watch.
The best way to fight this lack of data is to use specific URLs for tracking. For example, you can ask the influencer to use Bit.ly links in their video description.
Services like Bit.ly shorten a URL, allowing you to have special tags such as UTM parameters for custom campaign tracking in Google Analytics. This would allow you to see which videos send your website the most traffic and conversions. Even if you didn't use UTM parameters, Bit.ly would still be able to track the number of clicks from that specific video to your website.
Beneath the number of views on a YouTube video page, you can click on an icon that will give you some more insider analytics about the video (assuming the influencer hasn't disabled it).
Here, you can see whether your video is becoming more or less popular from the date of launch until the present. You can also find out how many new subscribers the influencer has received thanks to the content of your video plus the number of shares. This can help you determine if your product or service really resonates with the influencer, helping you with the decision on whether to use them again for future campaigns.
While the influencer is the only one with easy access to insights about where your video has been embedded or linked to, you can still get this information using a quick Google search.
First, you will want to go to your video's page on YouTube and copy the unique identifier for your video from the URL bar.
You will then put it into a Google search like this: R0YrsPn3Udo -site:youtube.com
This should result in seeing all of the places Google has found that either links to your video or has your video embedded.
For similar results, you can also try a Google search with the title of the video like this: "ChipDaddyTV CHANNEL TRAILER" -site:youtube.com
Unfortunately, Google isn't the speediest at indexing every mention of a video, so you won't want to get too discouraged if you don't see a lot of results after the first day a video goes live. Checking out the results in 30, 60, and 90 days will give you a better view of everywhere your video ended up.
Last, but not least, you may want to know the social sharing statistics for the video. vidIQ Vision allows you to see additional stats beyond what are listed on the YouTube video page.
These stats can give you an idea of how popular your video is outside of YouTube itself. You can also get quick percentages related to the number of likes / dislikes compared to views, average time the video has been viewed, and much more. You can even get an idea of how many times your video is suggested to others while people are viewing the influencer's other videos using the Creator Suggested stats.
As you can see, there is lots of great data you can access to determine how well your influencer video marketing campaign is progressing! Be sure to leverage it along with the data in your FameBit dashboard today!